Presented by Matt Thomas, Product Consultant at Marin
Matt explains everything you need to know about how Pay Per Click advertising operates, why it has turned marketing on its head and what are the challenges it still faces.
Why Elephants?
An elephant never forgets.
There's some truth in that - elephants are amongst the most intelligent animals on the planet and have been shown to have a particularly strong memory.
Certainly one of the planet's most emotionally intelligent creatures, their behaviour shows indication of empathy and display of grief and altruism/sympathy too. They are adaptable, and they work as a team, they're loyal and self-aware.
So what better creature to represent our business?