In the wake of the popularity of my recent blog, “Fish ‘n’ Chips with a Search Analyst”, the working title for this blog was: “Aubergine Parmigiana with a Director of Client Solutions and Strategy”, but it didn’t quite roll off the tongue.
If you haven’t guessed by now I took Rebecca who is Director of Client Solutions and Strategy at Marin Software out for lunch to see if I could discover why someone would leave the fabled search engine giant, Google, for a media agency and then from there move to a software agency.
Rebecca came from a sports science background, so firstly I asked how she landed a job with Google. The answer was simple: fed up in her temp job she simply Googled the word ‘jobs’ and guess what was top of the list. After a fairly rigorous interview process she was in and her job was focused on ensuring media agencies performed well for brands in order to encourage them to invest more in those agencies and then of course that money would gravitate to Google.
What were the three best things about working at Google? Amazing free food (including an on-site omelette man), the sleeping tents and of course that you could take your dog to work!
This role though was fairly narrow, entirely based in search and display, and Rebecca decided she wanted to move to an integrated agency. The real draw of this was the opportunity to work directly with some fantastic clients such as Nike and Ford. Great clients is often a reason for wanting to work agency side – you can read about some other reasons in my blog, But Which is Better? Agency or Brand?
It sounded to me like a very satisfying, engaging role; Rebecca mentioned being proud of managing to link a brand’s online activity to their print advertisements enabling them to quantify the effectiveness of print. This being an example of the investigative, hands-on aspect of an agency role.
The attraction of the move to her current role was the chance to be part of an exciting start-up company. Marin, a software company, had developed some technology that enables online advertisers to manage and optimise their online advertising campaigns across Search, Social, Display and Mobile. Rebecca was the fourth person they employed in the London office which now has a team of eighty. A fast-paced environment, rapid growth, problem-solving and strategic input is the new order of the day.
So why would someone ever leave Google? It seems to me that it all depends on what you want from your role. There are correlations between the size of the company and the scope of your role, the position of the company and your direct contact with clients and the age of the company and the rate of progression. The conclusion seems to be simple: why would anyone leave Google? Probably for a better job.
Oh, and for the record, the aubergine parmigiana was delicious.