The Curious Case Study of the Crying Duck

PPC, SEO, RTB, search, display, paid social – does any of this stuff actually work?

Let’s find out shall we.

For those of you that aren’t aware I run the best comedy night in London, Crying Duck Comedy! It runs every Monday in a venue that doesn’t have a lot of natural footfall so my main challenge every week is to get a full willing audience through the door.

Crying Duck screen shot

I went to meet Matt Thomas, a fellow comedian who also happens to work in the digital media market. Can I use the tools available in digital media to help me to pack out the room? With the help of Matt I’m going to put it to the test.

In the coming weeks we will put together a strategy (most likely over a couple of beers!) which I will inform you of and implement. When things start coming together we’ll cast our eye over the results and see how we’ve got on.

So ciao for now and keep your eyes peeled for Crying Duck Comedy, it’s coming to an internet near you!