Thought you might find this useful.

Jonathan just stumbled across this post and thought it was pretty useful – useful enough to share at any rate.  It explains what someone in conversion rate optimisation (web analytics) actually does. You can also see our version of that here if you’re interested in reading more (and you’ll know loads if you read both). Matt and I actually met someone from CRO today so it seemed topical and just keep an eye on Matt’s blog for the write-up on that coming very soon.