A couple of weeks ago I met Hamish to discuss SEO and during this meeting I launched sub-mission Operation Crying Content or OCC. Hamish had spoken to me of the importance of gaining back-links, which are links to your website on other related websites, in becoming more organically searchable.
Since Google’s Penguin update, the main legitimate way of doing this is creating content which other websites feature and include a link to you. So what did Crying Duck do? We made a video interviewing the 2013 Musical Comedy Award winners Hill & Weedon which was hosted on a popular comedy website, Comedy Chords, with the understanding they would include a link to our website and lo and behold:
Step one complete. Now for the next one!