There’s a time and a place for SEO

Vietnamese was on the menu today and sitting opposite me was Jeremy, an SEO Strategist from iProspect.

I had previously shared a football pitch with Jeremy which resulted in us crashing out of the tournament quite ingloriously but I think everyone agreed that he and I carried the team! However, if I’ve learned one thing on my travels it is that lunch is different to football…

Jeremy 3

Jeremy in action for Neil’s FC at the iProspect football tournament.

Jeremy works in SEO and he was in a jubilant mood as he had been tasked with getting a client to third in the organic search rankings and the deadline was today. It had been tough but his team had managed to achieve this goal just before he left the office. Happy days.

Before joining iProspect Jeremy had specialised in working with small businesses with  almost no budget so had had to find creative ways of using organic tricks and tips. He certainly had a lot of these. Of course now he works for a big company with impressive clients and healthy budgets which he loves but it was clear he still had a soft spot for the little guys. And this was where I came in!

He had been thinking about how to improve my comedy night’s position in organic search and had come prepared with a plethora of tips of which I shall pick three of the best to tell you about.

The first of these was Google Places. This is how businesses register themselves to a specific location so they then appear in the location rankings section of a Google search (as indicated by the arrow):

Google place snip plus arrow

I have actually done this this afternoon. It takes one to two weeks for it to be ratified but watch this space folks.

Another area where our Jeremy came up trumps was that of social media. His first suggestion was to create a gated Facebook page meaning that people can only view the content on the Crying Duck Facebook page if they have ‘liked’ it. This has the benefit of increasing the amount of likes and making the content feel more exclusive. Hopefully by the time you click the above link I will have figured out how to do this and you’ll find yourself needing to ‘like’ the page to explore the magical content. Having said that if I haven’t managed to do this please do like it anyway. On the Twitter side of life, Jeremy suggested I use some of the nice tweets as reviews on the website. Tweets such as:

“What better way to spend a Monday night than with @CryingDucksman one of the best nights so far I couldn’t breathe (for laughing)” – their words not mine!

or

“Oh how we all laughed – @CryingDucksman is a great place to have right on my doorstep” – again, their words not mine!

A combination of Neil and Jeremy have taught me how important the landing page is and a positive review or two is a very convincing tool.

I could go on and on but the final thing I shall include in this post is a tool of Jeremy’s own making: Reverse Audience Sourcing.

Essentially this is the process of identifying what sort of content your ideal audience engages with and shares through monitoring the success of certain content from your competitors and then targeting that audience with your own similar content. To do this you have to identify three main things: the audience you want to target, the people who currently influence that audience and the type of content that is most successful, be it a blogpost or video or infographic etc. Once identified you must follow the steps that Jeremy explains in this post. In order to make this clear I shall be using Jeremy’s Reverse Audience Sourcing tool in a later blog and explaining it every step of the way. Does that sound fun or what!

So I am off to overhaul my website and try to employ some of the tricks I’ve been shown. Jeremy meanwhile is off to write his first 5 minutes of stand-up as I’ve convinced him to give it a go!