17 Carat Matt

September 17 to be precise.

Tomorrow our roving reporter Matt will be spending the day at Carat. One of the leading global media agencies, Carat is responsible for the media spend of global giants like Diageo (Guinness, Barcardi etc.), Adidas, Disney, General Motors.

He’s going to be finding out more about what a media agency actually does and how the different divisions works together to produce media campaigns on such a significant scale – he’ll  be meeting people across the planning teams, insight, strategy, sponsorship, direct response, broadcast and of course digital. Stay tuned for the full article here, and in the meantime you can read about Matt’s day at Moneysupermarket a short while ago here.