Guess who’s back.

With Matt away in sunny Spain, we decided to invite our ex-intern Mike back to write a guest blog. He’s now an SEO Analyst at digital agency iProspect:

They say all good blog posts start with a joke, so here’s one fresh off the presses –

Q. Why was the SEO Executive so furious on his way to work?

A. Because there was too much traffic…

[Cue tumble-weed]


I’m Mike; I’ve been working as a SEO Analyst at iProspect – a Digital Agency for just over half a year. Before then I was an intern at Neil’s Recruitment. Those of you with particularly good memories may remember the blog I used to write. I’ve now been with iProspect over 9 months, so thought it would be a good time to reflect upon my experience there.

Firstly, the people are great. The iProspect office is relatively casual, but it’s been a busy start to working in digital. I began at end of January and ever since have been thrown into the world of Natural Search. But what exactly does an entry-level SEO’er actually do?

Before I started I had some experience in the basic principles of SEO – keyword research, link building, on-site practice. What I lacked in was how these values (and many, many more) are put into practical use to maintain, grow and optimise a company’s website. On a typical client I’m responsible for carrying out the weekly/monthly analytical reporting, content creation/brainstorming, on-site SEO amendments, back-link analysis and outreach.

The first couple of months were pretty Excel heavy – I was spending a fair amount of time knee-deep in spreadsheets. But this wasn’t a bad thing, it helped me spot things within the data, indentify which keywords may/may not be converting or seeing how rankings effected traffic. This may sound pretty hardcore for someone outside of digital media, but spotting trends is a key element of working within the digital space.

Going on, I began to support the Executives within my teams more and was increasingly involved in content brainstorming and creation. Here’s an example of piece a of content the SEO team created for Virgin Media, to support their Student broadband campaign. And here’s another, more interactive piece – a summer activities map created for Littlewoods.  This “content is king”, link-bait mentality is ever-increasingly the direction SEO is leaning towards– utilising the triangle of social, content and SEO.

And here we are, in September – and I’m still really enjoying what I’m doing. Natural search is a great mix of analytical and creative skill in a dynamic, growing industry. If you’re thinking about moving into organic search, then here are three things that really helped me when I first started.

  1. Read the beginners guide to SEO from Moz. This gives a great introduction to the understanding, history and tools of SEO. [and don’t forget our own SEO Resource Guide too. Neil]
  2. Read up on the Panda and Penguin Google Algorithm updates, and how these affected SEO in general. Explaining the updates and the differences between them almost always comes up an entry-level SEO interview.
  3. Get comfortable with using Excel. Particularly in vlookups and pivot tables. Bonus points for Visual Basic // Macros.

I could go into a lot more detail about what my job entails, but I think that’s enough for today. That being said, if you’d like to find out anything else about my role, SEO, or iProspect UK, please feel free to tweet me or message me on LinkedIn.