The Evolution of PPC

Presented by Chris Soo, Head of Paid Search at Razorfish

This session looked at how PPC has evolved over the years and focused on the increased importance of technology, automation and strong analytics. It was designed to be useful to graduates or anyone wanting to heighten their knowledge and understanding in this huge part of the digital media market.

The password for this session is tellmemoreaboutPPC

Click here to watch the session now