Wondering where to invest your ad spend? Google it.

I was recently trying to work out how much of the search market Google actually controls because I couldn’t think of anybody would use another search engine out of choice. How many of you jump straight onto Yahoo or Bing when trying to find out what other films Phillip Seymour Hoffman has been in? So to find out the answer to my question, I googled it.

Philip Seymour Hoffman

After a bit of research, current thinking suggests that Google commands about 67% of the search market and whilst this is an incredibly high number I think we can all agree that it makes sense.

This brings me on to my next point. Where does online advertising spend go? Before the answer is revealed why not have a quick think about it. Where are you being hustled by adverts most frequently. The top answer of course is Google, with a massive 33% but then where? Well take a look at this table featured in a Mashable article. It is another clear indicator of Google’s absolute online dominance.

Whilst Yahoo and Microsoft are up there, the second spot is comfortably taken by Facebook. The Facebook ad revolution has well and truly taken off with your newsfeed and sidebar littered with ads. This is because with the type of personal data Facebook owns, they can offer extremely accurate targetting, something that is touched upon in this earlier blog.

Interestingly if Facebook advertising can be so successful, why not Twitter? Current figures suggest Twitter attracts 15 times less advertising spend but is it only a matter of time before it catches up? This article about marrying Twitter with online shopping seems to suggest so.

So there seems to be no escape for the user. Whether this is a good or bad thing remains to be seen. But one thing I do know after starting this article is that Philip Seymour Hoffman has been in some great films.