This session looked at the importance of A/B and multivariate testing and in using web analytics to better understand consumer behaviour and maximise the change of conversation
The password for this session is tellmemoreaboutCRO
An elephant never forgets.
There's some truth in that - elephants are amongst the most intelligent animals on the planet and have been shown to have a particularly strong memory.
Certainly one of the planet's most emotionally intelligent creatures, their behaviour shows indication of empathy and display of grief and altruism/sympathy too. They are adaptable, and they work as a team, they're loyal and self-aware.
So what better creature to represent our business?