Don’t You Know Who I Am? – Amy (Paid Search)

Happy Monday ladies & gents, DYKWIA‘s back. Want to know what it takes to work in Paid Search? Amy’s here to tell us.

DYKWIA - Amy Kay

Which digital discipline do you work in?

Paid Search

What did you study at university (or school) that led you to digital? 

I studied Media from college through to my degree where I did Media Studies and Entertainment Technology.

Anything you wish you’d studied that would have helped? 

Some form of marketing or business element I think would have helped, but you learn a lot on the job.

What do you most look forward to doing in your day? 

There’s always a different challenge each day (some nicer than others), so each day is different which I like.

What do you not look forward to? 

Sometimes things can change very quickly for numerous reasons, so quick turnaround times can be quite challenging. Keeps you on your toes though!

In the next five years, what will be the biggest change in digital? 

I genuinely believe the way that we consume digital and media as a whole is changing, and technological advancements are happening at an increasingly fast rate which is changing the landscape much quicker than ever before. I think the biggest change in digital as an industry will be the breadth of platforms that we begin to target and the need to further adapt messaging to consumers in a much more granular and targeted way to fit in with how and when they are consuming media.

Name your favourite digital blog (aside from Neil’s Recruitment)? 

Either PPCHero.com or SearchEngineLand.com.

Favourite Excel tool? 

Can’t live without Pivot Tables, but I also love a bit of Goal Seek.

What is the most satisfying part of the job?

There’s always something new happening in the industry, so it doesn’t feel like the same thing day-in, day-out.