Don’t You Know Who I Am? – Chris (Search)

We can’t let this week come to a close without an instalment of everyone’s favourite NRCo feature: DYKWIA. This time we spoke to Chris from Zenith.

DYKWIA-Chis L

Which digital discipline do you work in?

Search.

What did you study at university (or school) that led you to digital?

BSc Business Management.

Anything you wish you’d studied that would have helped?

No.

What do you most look forward to doing in your day?

Introducing new Google betas to the account and seeing how the perform (e.g. in market segments / demographic targeting etc).

What do you not look forward to?

Reporting.

In the next five years, what will be the biggest change in digital?

Increasingly targeted ads (also development on device space).

Name your favourite digital blog (aside from Neil’s Recruitment)?

Search Engine Watch.

Favourite Excel tool?

Pivot tables.

What is the most satisfying part of the job?

Doing a great piece of work that delivers value for the client.