Don’t You Know Who I Am? – Phil (Paid Social)

Next up to the oche (darts vernacular anyone?) is a man we like to call Phil. He’s given us a piece of his mind before which you can read here but for a quickfire insight we present to you this afternoon’s DYKWIA.


Which digital discipline do you work in?

Paid Social Media.

What did you study at university (or school) that led you to digital?

I didn’t, I studied English! But the humanities are more powerful than most people realise, and can help you develop the analytical and contextual skills that are so important in digital marketing.

Anything you wish you’d studied that would have helped?

Maths. I still don’t understand regression analysis.

What do you most look forward to doing in your day?

Changing people’s attitudes toward digital.

What do you not look forward to?

Unknown unknowns.

In the next five years, what will be the biggest change in digital?

Digital won’t just mean what you do on the computer. It’ll be everything.

Name your favourite digital blog (aside from Neil’s Recruitment)?

A tie between TechCrunch and Fast Company.

Favourite Excel tool?

Goal Seek

What is the most satisfying part of the job?

Doing something you didn’t think was possible.