Don’t You Know Who I Am? – Sara (PPC)

On we push with our season of getting to know what motivates our friends in the digital market. DYKWIA aims to discover the good, the bad, and the ugly as well as everything they wish they’d known before entering the market. This week it was our honour to talk to Sara.


Which digital discipline do you work in?


What did you study at university (or school) that led you to digital?

New technologies of communication in Portugal – a multimedia course that touched on things like web design, programming, audio, web marketing and project management.

Anything you wish you’d studied that would have helped?

I wish I got involved with businesses earlier – University studies only get you so far and the working reality is different and exciting. I had some projects that I did with real companies and it really helped having contact with the “real world” and working with an actual client.

What do you most look forward to doing in your day?

Defining strategies for clients, understanding their challenges and being part of giving them an answer that will really help develop their businesses. Like business partners and not just “service providers”.

What do you not look forward to?

This is a hard one… 

Maybe those days when it’s difficult to play catch up with everything. As this is such a fast paced industry and you can change things so quickly, sometimes you might have a day when you have more things to do than time.

I’ve come to love this as part of what I do and it allowed me to improve my time and project management skills. I don’t think that I could work in an industry that doesn’t evolve constantly as this is part of the beauty of working on digital marketing – things are always changing for the better and you are part of that change, you never stop learning.

In the next five years, what will be the biggest change in digital?

Data – actually using all the data that advertisers collect to provide meaningful insights, understanding consumers better and target them at the right time, place and with the best message possible

Name your favourite digital blog (aside from Neil’s Recruitment)?

Love the tips from PPC HeroI also visit Mashable frequently to check the latest news.

Favourite Excel tool?

Goal seek 4ever

What is the most satisfying part of the job?

Looking back and seeing the impact from strategies you helped to build from scratch. Actually understanding the full benefit it brought to the client you work with.