Stand by me my Apprentice

Some of you might remember that about five months ago I spoke to four of iProspect‘s newest recruits. The interesting thing about these fresh faces was that they were all apprentices. In this case ‘apprentice’ doesn’t mean any of the below it essentially refers to someone who has chosen not to go to university and instead learn on the job. Which I suppose does also apply to the below.

Chloe, Louis, Jake and Harry had come through the Creative Pioneers scheme run by the IPA, which aims to give young talent opportunities at top London companies in advertising, PR, digital marketing and media. You can read what our apprentices had to say in November here but I was back to ask them whether their opinions had changed five months into the job.

I had three questions I wanted to ask:

  1. How has your experience so far at iProspect differed from your expectations?
  2. Has it changed your opinion about whether or not to go to university?
  3. Do you feel better equipped to choose where you would like to specialise in digital? Where is that?

The results are in.



  1. I get far more responsibility than I thought I ever would! Right now I’m covering a couple of accounts on my own (with a little bit of supervision haha) while my colleague is away, talking to the clients each day and organising the content to go out on their social channels and so on.  I’ve also learnt far more than I thought I would. I’m now able to answer questions from colleagues about Social that I never thought I’d be smart enough or experienced enough to answer.
  2. Definitely. Before the apprenticeship I was undecided about university, the only reason I didn’t go was because I didn’t know where to go or what course to do but now I’ve made up my mind and decided against it. I’ve discussed this a lot with people on my team and every single one of them has said how choosing to do this apprenticeship was the one of the smartest things I could have done. Apparently I’m doing work that new graduates would also be doing in their first year but I am 3 years ahead and haven’t got a tens of thousands of pounds of debt over my head which sounds good to me.
  3. Before I started this apprenticeship I was a total novice when it came to Digital Marketing but now I’ve learnt about the different departments and teams and learnt a little bit about what sort of job they do I feel far more equipped to make a decision. Right now I’d love to stay in Social but in the future who knows what will happen! I’m really enjoying working in this team and I really enjoy the work I’m doing, it’d be good to broaden my skills within Earned Social and learn more about Paid Social or Blogger Outreach and I’m sure that opportunity is always available.



  1. When I first started I thought I would be given odd jobs, or jobs to help me understand my role a bit more. However that escalated quickly into being given responsibility, including sending daily emails to clients, being on client calls and attending client meetings.
  2. Not at all, I still do not want to go. If anything it has confirmed that I made the correct choice. I am learning, getting a qualification and experience all at the same time.
  3. Yeah it has, I enjoy and feel comfortable in SEO. I am developing a passion for it.



  1. My experience so far has been really good, I expected it to be like the standard “office job” but it has a better social atmosphere and has been an enjoyable place to work for the last few months.
  2. I never wanted to go to university anyway, due to the fact of not knowing what I wanted to do, and the idea of being in education for a further couple years was not the most appealing thing to do. I knew a lot of people who had been to uni, got their degree, and ended up working in supermarkets etc. as there were just no jobs out there for them. Being able to get a foot in the door this early is really going to be beneficial in the long run.
  3. I was originally on the PPC team, but I realised after a few months that it wasn’t what I wanted to do, so I requested a department change, and I’ve now moved to the Play team, which deal with Youtube marketing. I have a passion for Youtube as I make videos myself so this area was a lot more suited to me.


So there we have it. Undoubtedly these guys have been given a huge head-start both in terms of digital knowledge and in how they want to direct their careers. If you are interested in becoming the next apprentice (sorry for getting Sugary) then as of writing this you have 19 days, 8 hours, 40 mins and 12 seconds to apply! All the details can be found here. Good luck folks.