Don’t You Know Who I Am? – Chris (Biddable)

DYKWIA returns this week with the with the smiley Chris Soo. Chris really knows his stuff having been around the block a couple of times and if this article floats your boat, be sure to watch the free training session he hosted for us.


Which digital discipline do you work in?

Biddable media (PPC and RTB).

What did you study at university (or school) that led you to digital?

Computer Science at Southampton University and jobs I held.

Anything you wish you’d studied that would have helped?

Digital Media Classes weren’t around at the time but now Southampton have modules dedicated to them.

What do you most look forward to doing in your day?

My day varies every day so it’s difficult to pin point anything.

What do you not look forward to?

Seeing how many emails I have.

In the next five years, what will be the biggest change in digital?

5 years is a long time! The death of the desktop will have a big impact.

Name your favourite digital blog (aside from Neil’s Recruitment)?


Favourite Excel tool?

Goal Seek

What is the most satisfying part of the job?

Seeing the junior guys develop into brilliant digital specialists.