Don’t You Know Who I Am? – Lucile (Search Marketing)

It’s DYKWIA time and like all good PPC ads this one’s short sweet and to the point.


Which digital discipline do you work in? 

Search marketing.

What did you study at university (or school) that led you to digital? 


Anything you wish you’d studied that would have helped? 


What do you most look forward to doing in your day? 

Looking at the performance of the account.

What do you not look forward to? 

Looking at ad copy.

In the next five years, what will be the biggest change in digital? 

It’s going to be much more data focused and more about programmatic remarketing. Reach the right audience where they are and when they want!

Name your favourite digital blog (aside from Neil’s Recruitment)?

Inside Adwords and Econsultancy.

Favourite Excel tool? 

Pivot tables.

What is the most satisfying part of the job? 

New testing.