Using data to target consumers

Presented by James Kendall, Senior Account Manager at AudienceScience

AudienceScience is a leading marketing technology platform which powers some of the world’s top advertisers.

Continuing on from our earlier session on RTB (which you can watch here), this session took things a little further and looked at how data can be used to target consumers with tailored messages, how re-targeting works and some of the technology behind it.

The password for this session is allroadsleadtodata

 Click here to watch the session now