One of the most obvious traits to emerge from my travels around London’s in-house digital world is just how different the set-up in every company is.
At agencies people know where they stand because they tend to be set up in the same way in terms of structure. This is not nearly the case with in-house teams as we have shown below.
We took a classic Neil’s Recruitment approach and asked the market. We wanted to know the size of the teams, how they are organised and what, if anything, is outsourced. Whilst the answers were of course disparate here are the three models that cropped up most frequently.
Team One – everything in-house.
Set-ups like this are becoming more common these days. They tend to be favoured by very digital-centric brands with large budgets, most often found in central London. The set-up here is quite similar to an agency.
Team Two – some in some out.
This is the model often favoured by those working globally – while they have a good level of expertise in-house they can use agencies for localisation purposes, avoiding the need for language skills and local knowledge in-house.
Team Three – the outsourcer.
Keeping teams small and outsourcing to agencies gives you the ability to scale up or down quickly and cost effectively. This is useful for companies that operate seasonally or run intermittent campaigns.
From this you can see that the set-up of the team has a big impact on what the actual job entails. This means you need to read the small print when moving in-house as the job titles won’t necessarily translate. Right, that’s another mystery solved, any more questions you’ll find the answers right here.