5 reasons insourcing is harder than it looks

Helping to make media sense of it all

The times they are a-changing, sang an old man. And he was right. As old men often are.

While this seems a fairly obvious comment, the ever-changing face of the digital landscape looks to be taking yet another turn. As brands become more digitally savvy, they are asking the question of whether it wouldn’t perhaps be easier and cheaper to bring digital resource in-house rather than having to outsource to agencies.

For those trying to make sense of this raging debate help is available in the shape of the smart folk from MediaSense.

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That’s an image produced by MediaSense, who at the core are a media advisory company. (Of course I couldn’t resist adding drama by putting it through Instagram as is the NRCo way.) I went to see them to ask what they do and whether agencies still have a part to play in digital. (CLUE: they do.)

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Life under the radar – startups in stealth mode

Is there Nathan he can’t do?

“I have all these clothes,” Nathan complained.

We were deep in discussion about what to wear when the dress code at work is casual. Now at a startup, Nathan’s old agency garb is no longer relevant but he hates to see it go to waste in his cupboard. A first world problem it may be but a problem nonetheless, and you don’t hear about that on Econsultancy!


Thankfully, Nathan Levi is so much more than his clothes. Having fallen into digital and made it big at a young age, Nathan was ready for a new challenge. He felt that challenge lay in startups. Now in the final stages of a launching a new company I wanted to know what drew him to startups, how he picked the right one and what challenges he has faced.

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Must be talking to an angel – the art of the pitch.

Business is a Daryl of laughs

I had come to meet Daryl Woodhouse, who opened up by telling me that because of his children, he’d “had a bit of a slow start to the day”. It turns out a slow start means getting up at 7.30am rather than 5.30am – this was the first clue that indicated Daryl means business.


With a background in corporate management and mentoring, Daryl decided it was time to take some of his own advice so he set up Advantage. Now a successful businessman, mentor and investor, I was here to find out what motivated him, what he looks for in a potential investment and how to avoid common mistakes when pitching to an investor.

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