Broadening out. It’s a question of balance.

Would you ask your plumber to plaster your walls? Probably not. Sure, he works in a related area, but he’s not a specialist in plastering.

If it was a tricky job you’d get a plasterer in to do it. If plastering was one of several jobs to do around the house, perhaps you’d call in the handyman instead.

So how does a specialist tradesman like a plumber become an all-rounder – an odd-job man – without the practical experience? Continue reading

Why the search market wants to spread its seed

You don’t have to be a mathematician to work here (but it probably helps).

Anyone smart can become a good search marketer – some of the best ones I’ve met have come from such diverse academic backgrounds as English, Geography, Anthropology, Classics and even Medieval Languages. Over the years, technology advancements in search have removed some of the need for hardcore data analysis, so you don’t need a maths or analytical background to do well in the job.

When it comes to retaining your interest though, that might be a different story.

Broadening out

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