“Measure twice, cut once.” That’s one of my dad’s favourite bits of advice to impart.
As well as helping to avoid wonky shelves and stodgy cakes, it’s also good advice when looking to move from agency-side to your first in-house position.
An elephant never forgets.
There's some truth in that - elephants are amongst the most intelligent animals on the planet and have been shown to have a particularly strong memory.
Certainly one of the planet's most emotionally intelligent creatures, their behaviour shows indication of empathy and display of grief and altruism/sympathy too. They are adaptable, and they work as a team, they're loyal and self-aware.
So what better creature to represent our business?