Helping to make media sense of it all
The times they are a-changing, sang an old man. And he was right. As old men often are.
While this seems a fairly obvious comment, the ever-changing face of the digital landscape looks to be taking yet another turn. As brands become more digitally savvy, they are asking the question of whether it wouldn’t perhaps be easier and cheaper to bring digital resource in-house rather than having to outsource to agencies.
For those trying to make sense of this raging debate help is available in the shape of the smart folk from MediaSense.
That’s an image produced by MediaSense, who at the core are a media advisory company. (Of course I couldn’t resist adding drama by putting it through Instagram as is the NRCo way.) I went to see them to ask what they do and whether agencies still have a part to play in digital. (CLUE: they do.)