Be your own boss, sort of. Life as a contractor

Nadiya average Paid Search expert

As the number of people I interview grows it’s becoming harder and harder to describe sitting down and having coffee in new and exciting ways. Well here goes. I had come to a warm beverage shop to meet Nadiya, a free-thinking, footloose Search specialist, currently working at ASOS.


Nadiya has forsaken big agency life for the seemingly not-so-secure life of contracting – taking short term contracts, from whoever needs a temporary Search expert. As we sat down to drink our, hot, brown, foamy, coffee-tasting drinks (I’ve lost it) I wanted to know what the potential pitfalls are of contracting, how strong the contract market is and why it can be great leaving a permanent job for a short-term contract.

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How would you reinvent the digital agency?

Everything’s going to be Hall-right

“You’re going to have to do very well to beat me now.” I shouted confidently to Neilson at the other end of the table. Three minutes later, he had beaten me.

We were playing table tennis and I had been 10-5 up in a game to 11. Not my finest hour on the table, still, you can’t help but enjoy a bit of ping pong. Our battle ground was in the centre of an emerging creative hub of a new look Kings Cross. Soon to be home to Google HQ, Kings Cross is proving to be a popular spot for creatives and entrepreneurs, and was where Neilson Hall had chosen to locate his innovative new digital agency, Illuminate.

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Neilson has spent his time until recently working for some of the biggest digital agencies in the business and it seems he has taken all the positives and applied them to his own project. I wanted to know which learnings Neilson had taken forward and which aspects of digital agencies belonged firmly in the past. Over to Mr Hall.

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5 reasons insourcing is harder than it looks

Helping to make media sense of it all

The times they are a-changing, sang an old man. And he was right. As old men often are.

While this seems a fairly obvious comment, the ever-changing face of the digital landscape looks to be taking yet another turn. As brands become more digitally savvy, they are asking the question of whether it wouldn’t perhaps be easier and cheaper to bring digital resource in-house rather than having to outsource to agencies.

For those trying to make sense of this raging debate help is available in the shape of the smart folk from MediaSense.

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That’s an image produced by MediaSense, who at the core are a media advisory company. (Of course I couldn’t resist adding drama by putting it through Instagram as is the NRCo way.) I went to see them to ask what they do and whether agencies still have a part to play in digital. (CLUE: they do.)

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