The market is strong with this one.
All this talk of digital futures and changing markets makes me think about Star Wars. It doesn’t look as though anyone’s going to invent a lightsaber, but there are some drastic changes occurring in this disrupted market and the balance of power is shifting.
The smiley gentleman you can see in that photo is Nick Ellsom. Nick was a big agency stalwart, leading the performance team at Diffiniti (now iProspect) before moving on to be Head of Digital at PhD. His most recent move has seen him set up on his own as the founder of Fast Thinking. I wanted to know why he moved, what was happening to the market and what the future holds.