What’s that theory again? Give a digital marketing recruitment agency a typewriter and an infinite amount of time and they will almost surely map out the digital agency market? No? Well it’s something like that.*
Following our 2012 Digital Agency Starchart, we decided to update the map for 2013. This industry changes so often, after all. Listed on the map are over 300 agencies in the digital space and those in their groups and networks.
A big thank you to everyone who helped us get the data together and as accurate as possible and to the very talented designer Mr Jack Hagley for his patience and meticulous attention to detail. If you like it, feel free to share it using the icons at the bottom of the page.
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Why we did it.
These things have a habit of spiralling. Originally this was something we put together for digital marketing graduates to show them how big (and occasionally complex) the digital agency market is. When we were putting it together, we became aware that no-one had produced anything similar before and we got a bit carried away with it.
Last year’s chart was well received and people seemed to like it. This year we decided to try and get bigger and better.
How we did it.
Last year, we largely put the chart together using information that was publicly available; most of the company founding dates are from Companies House or Duedil, the organisational hierachy and agency type typically came from the company websites and the headcounts came from best guesses, using tools like LinkedIn or listings in trade press.
A lot of people got in touch with us last time to have their company added to the chart, or to correct some of our data. This year we thought we’d try and get it as accurate as we could, so we called the companies on the chart. Every single one of them. Wherever possible the information on the chart was given to us by employees or representatives from the group. There’s a lot of data, so it’s not impossible that we’ve got something wrong. If something needs correcting, just get in touch.
Prints for sale.
These look great on print. And they’re big. We have a run of A0 (1189 x 841 mm) prints on a high quality vinyl available for sale for the price of £75 each. Just drop us a note if you’d like one.
Oh – and by the way…
Since you’re already here we thought it might be worth telling you that we run our graduate digital marketing recruitment arm not-for-profit, so it’s free to recruit our cracking graduates. You can read more about that here.
* In this case it was three weeks and Mr Jack Hagley’s snazzy retina display MacBook.