eCRM for worlds #1 Audio Brand

Reports To: Digital Marketing Manager

Job Objective:

We’re looking for an eCRM specialist to join their London marketing team to help maintain and improve their consumer communications. The ideal candidate should have an excellent level of attention to detail, a passion for getting things done right and be fluent in all things web related.

Duties & Responsibilities:

• Manage email campaigns in email service provider platform, including HTML build, testing, deployment, and reporting
• Work with design team on email creative to ensure messages are accurate and designs are commercially strong
• Management of the marketing database ensuring it remains up to date and reporting quarterly
• Work with Digital Marketing Manager to develop email strategies incorporating segmentation, personalization and targeting
• Create, test and refine automated, customer lifecycle email marketing
• QA and approve all email campaigns to ensure that creative content, links, and copy are all correct and all emails are executed and delivered as per the plan
• Assist in the development of content for the company website
• Ongoing assistance and management of all content as required (website, email marketing, social media)
• Work with Digital Marketing Manager on campaigns, creating time plans and driving forward all aspects required for delivery
• Lead on updates to Society of Sound and the blog
• Management of music downloads and drive process for working with the record label
• Monitor competitor email strategy and flag to managers any interesting trend setters in our industry
• Work to develop better process, incl briefs and content/translation management

Required Skills

• Knowledge of MailChimp or other email marketing tools
• Basic Google Analytics knowledge
• Strong working knowledge of web code (html/css)
• Advanced Excel
• Basic Photoshop (image cropping etc.)
• Ability to liaise with multiple departments and agencies
• Previous experience working across multiple markets would be beneficial
• Attention to detail is a must
• Team player
• Can work quickly to deadlines and is flexible to changes
• Good communication skills