SEO Resource Guide for Graduates

Welcome to our SEO resource page. You’ve really hit the jackpot if you were looking to find out a bit more about SEO. We suggest starting at the top and by the end you’ll be an expert!

Firstly, what is SEO?

SEO is the name for the organic (non-paid) method of improving and promoting a website’s position in search engine results. It literally stands for search engine optimisation and it is a constantly evolving set of techniques that react to industry developments and changes in Google’s algorithms.

There are multiple aspects to SEO but it can be split into two branches. On-page SEO which is about structuring your site in such a way that makes it easy for search engines to find. Off-page SEO which is your site’s presence on the rest of the web, largely this means other relevant sites linking back to you. It’s a bit like running a restaurant… (click here for a full explanation).

Neil Italian

This page is largely focused on the on-page side of SEO but in reality the two are intrinsically linked. Our off-page/outreach resource is coming soon but for a good overview have a look at the Moz resource below.


Penguin and Panda

I mentioned Google’s algorithms above. The Penguin and Panda updates are the most significant changes that Google has made to its algorithms in recent years.


Google’s Panda update was released a couple of years ago – designed to reward sites that were rich in unique, compelling content and downgrading those which were ‘thin’ – light in content or full of advertising. The Penguin update from last year aimed to penalise sites that deliberately bent the rules (those performing black hat SEO) and put a stop to the ‘more is more’ link building mantra.


Moz Beginner’s Guide to SEO

The definition at the top is very much SEO in a nutshell but for an all-encompassing and  thorough explanation of all aspects of SEO click on the picture below.


Resource from


Our Free Training Webinars

A definition can only take you so far. We held this free training webinar with Ian from Arena where he took us through what actually happens in a digital company from when they receive an SEO brief to running the final campaign. This really is well worth a watch so just click the pic and enter the password “iloveneilsrecruitment”.

Ian Arena

That’s not all. We have a second one on SEO, Social Media and Content Marketing hosted by Mark from iProspect. This is particularly good for demonstrating how intrinsically linked these three seemingly different aspects are.



AuditTechnical SEO Audit

So we’ve learned that first you have to clean the restaurant and that usually involves a technical SEO audit but what does that actually look like? Well a bit like this (pleased to say we’ve implemented most of the suggestions on this now). Take a look at the SEO audit we had done on our own site back in May 2013 here.


#Twitter @ the Cutting Edge

SEO is organic and dynamic so you need to stay on top of the changes. A great way to do this is through Twitter. Here are the top 5 SEO Tweeters (Information from Reliablesoft.netView the full article here.):

Twitter_bird_logo1. Danny Sullivan (click to follow)

2. Matt Cutts (click to follow)

3. Moz (click to follow)

4. Darren Rowse (click to follow)

5. Search Engine Land (click to follow)


Blogs and Trade Press


You may or may not be familiar with our resident blogger, Matt. He has been working his way around the industry talking to some of the leading experts in this field.

 Click here to access the whole back catalogue.

Keep your eye on the trade press to keep up with all the latest developments. In our opinion, some of the best in the SEO market are MOZ, Matt Cutts and Wordtracker.

We’ve done some of the hard work for you – check our weekly news updates on the SEO market to stay up to date with what’s happening in the market.


Things to Research/Understand

– What are the Penguin and Panda updates and how have they affected the SEO industry?

– What sort of content makes for compelling and effective linkbait?

– What are first 5 things to look at on a website to make sure it’s SEO-friendly?



Some useful terms:

Infographic a visual representation of information or data. Often used in SEO as linkbait for link building purposes.

Link-Building the process of gaining inbound links from third party sites and blogs.

Link-Bait compelling content designed to encourage consumers and publishers to link to it and share it.

Outreach contacting relevant bloggers to try to gain and share mutually beneficial content.

Content Marketing creating and pushing engaging content as online PR.

SERP (Search Engine Results Page) the listing of web pages returned by a search engine.

PageRank a link analysis algorithm which determines the value of inbound links


And finally…

This is the reward section of the page. For reaching the bottom of the page we give you Matt telling a joke.

If you found that funny you are ready to click here.