The Secret of Moving In-House

Much like Beatrix Kiddo I was reaching the end of my list. Almost all of my questions had been answered but I was by no means finished.

Mystery Swirl

The advice I received from this person who I will call Kate, was so candid and honest that we’ve had to mask their identity. Kate is a PPC guru and a fountain of information from which I aimed to find out what the best way is to secure a move in-house, which skills are valued more highly and why you would move back to an agency.

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Put a Sokhan it

Is it the Ukraine or just Ukraine? Neither of us knew the answer to this which was strange because Anna is from… the… Ukraine. However, our combined haziness over this subject stood in marked contrast to Anna’s crystal clear vision she had for her career.

Anna Sokhan

Something I haven’t heard too often on my travels around the in-house digital world is sentences like this: “I had been trying to get into ASOS for three or four years before I actually got the job.” This seemed to me like refreshing and focused ambition. Sit back and enjoy as I ask Anna Sokhan from ASOS all about why she made the move in-house, her views on career progression, and what (if anything) she misses about agency life.

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What’s Driving Bentley?

“We can go to this one which is grotty but you can get a table, or we can risk it and go for the fancy one that’s always full,” said Darren.

“Fancy,” I blurted without hesitation.

So we went to the fancy place for coffee, I love fancy coffee.

Objective one achieved. I had secured a spot in the fancy coffee place sitting across from Darren Bentley. Darren works for MoneySupermarket and has been fundamental in the building of one of the best in-house digital teams in the UK. I was keen to know why he moved, whether he values agency skills over in-house skills and his tips for staying at the cutting edge.

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