Curating your Online Profile

If you want to work in Digital you are lucky. Lucky because you have at your disposal a plethora of tools and tricks you can use to stand out from the crowd and convey your personality. That being said, it’s equally important to avoid the pitfalls.

Niklas TCR

I asked Niklas, our in-house expert (above), how you should curate your online profile in order to boost your chances of landing that first job.

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Talent Aquisition with Jess

Jess Illes

Jess picked me up from my perch on a large green sofa and immediately set the tone for the day. Friendly, funny and passionate, Jess is in charge of talent acquisition and seems to be acquiring quite a talented team.

When probed for a bit of advice for our candidates she explained that as well as a related degree (inc. maths and economics) she wanted to see a passion for digital. Handily I had published a blog on this subject the day before but she also mentioned wanting to see something demonstrable such as starting your own website.

In giving me a brief overview she mentioned how charity focused MoneySupermarket was and reeled off just some of the events they are involved in: dragon boat racing, the 3 Peaks Challenge, and the Royal Parks Half Marathon.

This involvement in charity aligned with how the company monitors its success. MoneySupermarket measures progress by how much money they are saving their customers and this altruistic theme would rear its head time and again.

Jess also mentioned the social team and what they were up to, with their most recent campaigns being the acquisition of a pool table and organising a circus-themed summer party. For those of you who are interested, Jess is going as a lion.

Passion Project: The Road to Employment is Paved with Interesting Articles.

On my travels around the digital agencies of this fair city, a phrase I often hear is, ‘a passion for digital’.

“We want the candidate to display a passion for digital.”

How does one display a passion for digital media? Well firstly of course it depends which part of digital media you are looking to become employed in but as a general rule you can’t go wrong by keeping an eye on some of the trade blogs and websites.

When I met Danielle who was the subject of my blog, But which is Better? Agency of Brand?, she mentioned that to stay on top of what was going on in the digital media world she followed eConsultancy, Brand Republic and Mashable. I thought I would take a quick dip into one of these to see what the fuss was about. Website of choice? Mashable.

Mashable

When explaining the benefits of the programmatic buying market I mentioned targeted ads on YouTube. The first thing I noticed on Mashable was this article about YouTube making videos ‘shoppable’ by which they mean being able to click on items within a video (they use the example of a handbag) in order to bring up product information and even the option to purchase. If you were to mention this in an interview you would be displaying both a desire to keep up to date with the market and knowing where to look.

On the social media/outreach side of things I found this article trying to explain why certain videos go viral. Informative and entertaining, drop a few snippets from this article into an interview and you are going some way to displaying a passion for digital media as well as a knowledge of the importance of content and outreach.

Visiting these sites regularly is going to be really beneficial both in terms of keeping informed of digital developments as well as having the side effect of adding another string to your bow in interview situations. Forget displaying a passion for digital media, read enough articles on these sites and you just might develop one!

Of course if they don’t have this effect on you no need to despair, someone has invented this handy Infallible Career Path Generator.