Asigno’ the times*

So where is the Australian digital market at the moment and what does the future hold?

Big questions. I needed to talk to an expert.

It was time to meet Alex Asigno, Search Director at Match Media (an award winning independent strategy agency) to find out. Alex moved over to Australia from iCrossing in the UK five years ago, and now calls Sydney his home.

Alex Asigno

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Australian eCommerce – has potential, but must try harder. C+ (see me after class)

I’d learned from David that despite the enormous potential in the Australian eCommerce market, there is still intentional underinvestment from retailers. Right now, 51 cents from every dollar spent on eCommerce in Australia goes overseas.

Last Boxing Day, the website of Australia’s biggest retailer Myer crashed. For eight days. Fortunately this was a low concern for the company director, who stated that it was only responsible for about 1% of revenues. This is representative of the attitude of a lot of the major retailers here.

But with major retailers like Amazon, Next, ASOS and H&M entering the scene, are there signs that things are changing?

C+

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Australian eCommerce – the sleeping beast

Jon Roberts had never set foot in Australia before he moved here. That was over six years ago now.

He moved across from the UK at the beginning of 2008 and has seen the digital market change a fair bit since that time. Joining as an early member of specialist agency Columbus Search (prior to their acquisition by Aegis).

Jon’s expertise meant that he was quickly promoted to General Manager before ascending the ranks to Managing Director – leading what had become the largest search agency in the country.

He’s now the Managing Director for digital agency Croud in Australia.

So what did Jon think of the eCommerce market over here?

Jon Roberts

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