Put a Sokhan it

Is it the Ukraine or just Ukraine? Neither of us knew the answer to this which was strange because Anna is from… the… Ukraine. However, our combined haziness over this subject stood in marked contrast to Anna’s crystal clear vision she had for her career.

Anna Sokhan

Something I haven’t heard too often on my travels around the in-house digital world is sentences like this: “I had been trying to get into ASOS for three or four years before I actually got the job.” This seemed to me like refreshing and focused ambition. Sit back and enjoy as I ask Anna Sokhan from ASOS all about why she made the move in-house, her views on career progression, and what (if anything) she misses about agency life.

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The Man in the Mirror

Reaching the top of the escalator I emerged into the Minecraft wonderland also known as Canary Wharf. I was here to meet Rob, who after a good few years spent at an agency has made the move in-house, specifically to Trinity Mirror.


Rob’s expertise lies in SEO and he was instrumental in building the SEO team at OMD (just two people strong when he joined in 2008). Having been instrumental in building this team to become one of largest media agency SEO teams, he moved into the newspaper world, and now finds himself at Trinity Mirror.

What provoked this change, how has it affected his working life and, more specifically, does he have more or less influence when designing and actioning change?

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