Is it the Ukraine or just Ukraine? Neither of us knew the answer to this which was strange because Anna is from… the… Ukraine. However, our combined haziness over this subject stood in marked contrast to Anna’s crystal clear vision she had for her career.
Something I haven’t heard too often on my travels around the in-house digital world is sentences like this: “I had been trying to get into ASOS for three or four years before I actually got the job.” This seemed to me like refreshing and focused ambition. Sit back and enjoy as I ask Anna Sokhan from ASOS all about why she made the move in-house, her views on career progression, and what (if anything) she misses about agency life.