DYKWIA returns this week with the with the smiley Chris Soo. Chris really knows his stuff having been around the block a couple of times and if this article floats your boat, be sure to watch the free training session he hosted for us.
An elephant never forgets.
There's some truth in that - elephants are amongst the most intelligent animals on the planet and have been shown to have a particularly strong memory.
Certainly one of the planet's most emotionally intelligent creatures, their behaviour shows indication of empathy and display of grief and altruism/sympathy too. They are adaptable, and they work as a team, they're loyal and self-aware.
So what better creature to represent our business?