Put a Sokhan it

Is it the Ukraine or just Ukraine? Neither of us knew the answer to this which was strange because Anna is from… the… Ukraine. However, our combined haziness over this subject stood in marked contrast to Anna’s crystal clear vision she had for her career.

Anna Sokhan

Something I haven’t heard too often on my travels around the in-house digital world is sentences like this: “I had been trying to get into ASOS for three or four years before I actually got the job.” This seemed to me like refreshing and focused ambition. Sit back and enjoy as I ask Anna Sokhan from ASOS all about why she made the move in-house, her views on career progression, and what (if anything) she misses about agency life.

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What’s Driving Bentley?

“We can go to this one which is grotty but you can get a table, or we can risk it and go for the fancy one that’s always full,” said Darren.

“Fancy,” I blurted without hesitation.

So we went to the fancy place for coffee, I love fancy coffee.

Objective one achieved. I had secured a spot in the fancy coffee place sitting across from Darren Bentley. Darren works for MoneySupermarket and has been fundamental in the building of one of the best in-house digital teams in the UK. I was keen to know why he moved, whether he values agency skills over in-house skills and his tips for staying at the cutting edge.

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I’m Loving Angel’s Instead

Some of you may remember Dave Angel: Eco Warrior, the classic Fast Show character who fought the injustices of the general non-eco-ness of things. Well let me introduce you to another evangelical crusader, Richard Angel: Digital Warrior.

Richard Angel

Having done his time in agencies, Richard decided go it alone and is now a freelance digital consultant, working on projects at in-house companies across a range of different verticals. This gives Richard a fairly unique vantage point and an unequivocal viewpoint. I was here to take advantage of this and discover the truth about in-house working culture, career progression, and job satisfaction.

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