Alarm bells were ringing. This was because my alarm was going off. I was getting up slightly earlier in order to grab a coffee with Jamie Peach, an SEO guru who has recently moved in-house. I silenced the alarm. Everything was going to plan.
Jamie has recently made the move to ASOS – the booming online fashion brand – having spent a good chunk of time on the agency side of life. I wanted to know how he was adjusting, how the working life differed, what he missed and what he was glad to leave behind.