Is Moving In-House a Gamble?

It was the longest queue I had ever seen in a Starbucks. Long enough for me to admire the ornate ceiling and Google where it was from (Damascus if you’re asking). I texted this piece of information to Gavin who was waiting patiently for me upstairs.

“LOL :)” was the response.


Gavin is an interesting character with a wealth of experience on both sides of the fence. He spent a decade in various agencies (including Mediacom, Diffiniti (now iProspect) and MEC) before moving in-house to Gamesys via and PKR. This makes him one of the most informed people on the subject and his views were fairly unequivocal. This was going to be a good’un.

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