Carl Fernandes: King of CRO

Yesterday we were lucky enough to have Carl from iProspect host one of our free training webinars on the subject of Conversion Rate Optimisation (CRO). Before I continue, my advice is to go and watch it because it was another fascinating one.

He warmed us up with an analogy about a mayor and his wife before launching into why the urinals in Dutch airports were an example of behavioural economics – proving that this was going to be informative and entertaining in equal measure.

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