What with the inexplicable popularity of ‘Celebrity’ Big Brother and with the not so recent but far more newsworthy revelations from Mr Edward Snowden, in these modern times it is nigh-on impossible to escape the feeling that we’re all being watched.
It is hard to argue against this. We are being watched. We are being watched, logged, captured, assessed, targeted and retargeted. We in the digital market know this and for the most part we think it’s a good thing. The question is, why is it beneficial to have Big Brother watching you?