The Australian Digital Market. Revealed.

Did you know that we recruit for the Australian market? Well we do.

There’s still a healthy appetite for UK digital experience in the Australian market and the door is still open for people with enough relevant experience – especially in fields like PPC, SEO, RTB and CRO. It’s why we formed our partnership with nuclei recruitment – they’re a lot like us (except that one of us is upside down).

In March 2014, I spent 3 weeks in Sydney, Australia, working closely with nuclei to unravel the Australian market – namely by going out there and talking to the people who work in it.

Explore the FAQ here to find out what I learned (or click here to view it in pictures).

Neil

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Dan RobinsTall stories in Australia

I talked to British import Dan Robins from OMD Australia about the unexpected progressiveness of the work he’s doing in Australia

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StuartAn avoidable outcome?

I spoke to the Aussie born and bred leader of Australia’s largest search team about the commoditisation of the search landscape

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GrantThe land of opportunity

I took the opportunity to grab a beer with Grant Baxter from Resolution Media – a good opportunity to talk about opportunities in the Australian market

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Sam RussellPlanning. A move to Australia.

I caught up with Sam Russell from Mediacom Australia to discuss the differences in the UK and Australian digital planning markets

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Dan KalinskiAustralia – culturevating growth

I talked to Dan Kalinski, Managing Director at iProspect Australia about the scope of growth and to find out whether British really is best

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MarcoSquare pegs for square holes

Marco Villella from nuclei recruitment spoke to me about the types of digital marketers the Australian market is demanding

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David CoatsDifferent strokes for David Coats

I looked at the differences between the Australian and the UK SEO markets with David Coats, SEO Director of Reprise Media

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Dan WrightCheap at twice the price

Dan Wright, Head of Marketing at Groupon Australia  had a few things to share about advances and growth of the Australian eCommerce market

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Jon RobertsThe sleeping beast

I had coffe with Jon Roberts, Managing Director of Croud Australia and discussed the humongous potential for eCommerce in Australia

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ArieDutch courage

Arie Westerduin from Croud talked to me about the differences in his clients’ knowledge and how that changes the agency dynamic

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JoaoA life less ordinary

I talked to Joao da Costa, SEO Manager at Open Courses Australia about how moving to Australia has impacted his life outside of work

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Becky GloverBack to Blighty

Becky Glover of OMD Australia spoke to me about the challenges of returning back to the UK after two years living and working in Australia

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Alex AsignoAsigno’ the times

So is the digital market in Australia behind the UK? I spoke to Match Media’s SEO Director Alex Asigno in order to get his opinion

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DorotaThe Pole position

I got some practical tips on making the move from the UK to Australia from Dorota Dopieriala, Managing Director of nuclei recruitment

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Neil Middlemass…and finally

I say a tearful fairwell and reflect on my time living and working in Australia and all the things I’d learned along the way

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