It’s 2014 and thankfully our digital market has gone through those difficult teenage years.
It’s a sophisticated market and as digital savviness and digital marketing spend have increased, so has the appetite for brands to bring more digital resource in-house. Here’s the good news – it’s creating a greater number of in-house roles in digital marketing.
Working in-house means shorter working hours, a relaxed atmosphere, more ownership and outsourcing the grisly bits to agencies. Right?
What’s the truth? Sometimes there’s only one way to find out and that my friends is to hear it from the horse’s mouth(s). We sent Matt out to the market to uncover the truth, read some of his accounts below.
Digital’s in Fashion
Matt spoke to Net-a-Porter’s Lucile Pegorier about how moving in-house helped her to increase the breadth of her role and broaden her channel exposure.
The man in The Mirror
Matt talked to Rob Hammond from The Mirror to discover whether moving in-house has helped him have greater influence and more impact
Is Moving In-House a Gamble?
Matt caught up with Gavin Deadman from Gamesys and found out why the move from agency to in-house is a one-way trip for him
Half a Mihalop the Google Tower
Matt talked to Google’s Andy Mihalop to find out whether it’s easier to drive change in-house in a leadership role
Is Moving In-house Just Peachy?
Matt spoke to Jamie Peach from ASOS about adjusting to in-house life and the things he misses about working agency-side
I’m Loving Angel’s Instead
Matt gets a view from the Angel’s nest as he talks to Richard Angel, Digital Marketing Consultant and former agency man
What’s Driving Bentley?
So who’s better then – in-house of agency people? Find out here as Matt talks to Darren Bentley from Moneysupermarket
Put a Sokhan it
Is moving in-house all it’s cracked up to be? Matt asks Anna Sokhan from ASOS since her move was three years in the making
The Secret of Moving In-House
An interview so candid we had to protect the identity of the person involved. Read more as Matt learns about building an in-house team with ‘Kate’